TikTok reportedly testing longer three-minute videos for some users

TikTok rolling out new replace with elevated period restrict (Picture: Bloomberg)

TikTok is reportedly getting into a brand new house by testing longer three-minute video on the platform. Shorter movies have been the USP of the video-sharing platform, however now it’s focusing on a brand new house to rope in additional creators. As per social media marketing consultant Matt Navarra, the corporate has already began rolling out the brand new characteristic for creators which continues to be within the preliminary phases. Navarra even shared a screenshot of the brand new replace on his Twitter account.

TikTok presently permits creators to add movies with as much as a period of 60 seconds. The shorter movies helped TikTok get extra recognition as individuals didn’t have to look at lengthy movies to get their dose of leisure. Folks favored the thought of simply flipping by way of content material which led to a meteoric rise in app’s customers worldwide.

😮 TikTok is rolling out means to add longer movies of as much as 3 minutes lengthy 🤳🏻 pic.twitter.com/9ifs7s7Uh3

— Matt Navarra (@MattNavarra) December 2, 2020

Nonetheless, after tripling the restrict of period of movies, TikTok could characteristic film/sequence trailers and never simply teasers. There may be extra detailed tutorials whether or not it’s a DIY, make-up tutorial, gaming movies, longer dance routines and others. Thus far, there isn’t any official phrase from TikTok but in regards to the huge replace.

TikTok continues to be not obtainable for obtain in India. It was banned by the Indian government along with 58 Chinese apps earlier this yr for being a menace to nationwide safety. Since then, a number of homegrown apps have tried to fill the void left by TikTok, however haven’t managed to do it on a big scale. Even Instagram began doing Reels, which has been successful around the globe.

It’s unlikely that TikTok will make a comeback in India given the app is owned by China’s ByteDance. Till the Indian authorities decides to permit the app, TikTok will possible stay banned within the nation. TikTok had near 200 million customers in India on the peak of its recognition.

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