Apple’s initiative with Singapore debuts new ad to ‘level up your health’

Reported by My Heatlhy Apple, Apple’s Well being crew has partnered up with Lumihealth in Singapore to create video advertisements to assist drive the adoption of the primary of its form nationwide well being initiative. This system, which Apple announced back in September, encourages those that are in it to remain extra energetic and awards them with factors that may be redeemed for all types of prizes.

The primary-of-its-kind program was designed by Singapore’s Well being Promotion Board together with Apple as a part of the nation’s Sensible Nation initiative, a nationwide effort to leverage expertise to ship advantages to its residents and companies. Principally it is an incentive-driven wellness program the place members can earn LumiPoints by finishing exercise challenges, wellness challenges, and different tailor-made challenges to assist Lu advance on his journey.

This system requires an Apple Watch to take part, however the rewards that customers can earn can rapidly add as much as offset the price of the watch.

LumiHealth harnesses the facility of Apple Watch to encourage and empower Singaporeans and residents to undertake wholesome habits by personalised reminders, packages, exercise teaching, and incentives. Inside the app, customers journey by worlds with a pleasant intergalactic explorer who guides them by duties which are personalised primarily based on their age, gender, and weight. They embody weekly exercise objectives that may be met by not simply strolling, but in addition swimming, yoga, and different actions. LumiHealth additionally reminds customers to go for well being screenings and immunizations, and take part in wellness challenges that goal to enhance sleep habits and mindfulness in addition to encourage higher meals decisions. By finishing these objectives and challenges, customers assist the intergalactic explorer get again dwelling, all whereas having the ability to earn rewards value as much as S$380 over the two-year length of this system. An Apple Watch is important to take part, as is downloading the LumiHealth app from the App Retailer.

With the intention to kick off this system, Apple’s Well being crew has been working with Singapore to create some advertisements with the standard Apple fashion. The primary one, known as Stage Up Your Well being, was introduced by Kenneth Teng, a content material producer who works for the Well being Strategic initiatives division at Apple.

The advert exhibits off how small decisions can generate huge rewards in your well being and wellbeing. Try the brand new advert under: