Apple enlists influencers to promote iPhone 12 mini on TikTok

The brand new advertising and marketing marketing campaign comes about seven months after Apple first established its verified account in April. Till now, the TikTok account has remained unused.

In November, Apple published 4 video clips that includes TikTok influencers Jessica Wang, Kevin B Parry, Zach King, and Julian Bass.

Every clip options the influencers making numerous objects shrink to a extra compact dimension, together with jackets and cupcakes. All of them finish with the iPhone 12 being shrunk all the way down to an iPhone 12 mini. The TikTok movies additionally problem viewers to “make it mini,” with a brand new hashtag for the proposed development.

The marketing campaign appears to have boosted Apple’s profile on the platform, because the firm now has round 378,000 followers and 350,000 thousand likes as of writing.

TikTok has been the topic of scrutiny from the outgoing Trump Administration, which tried to ban the platform earlier within the 12 months.

In November, the Commerce Division placed a stay on the ban pending authorized developments. With a brand new administration arriving in The White Home in January, it is unclear what is going to occur to the ban order, although it is possible that it will be nixed.