With Hopes to Inspire Passion, Creativity through 2020 Smartphones, Campaigns – Manila Bulletin

Because it was for many, 2020 was an unprecedented 12 months for main international expertise firm vivo insofar as jampacked bodily occasions and huge-venue product launches are involved.

It has been a problem to mount buzz-worthy occasions with the neighborhood quarantine restrictions however vivo appears to have made a seamless transition in direction of digital, as evidenced by its slew of launches, on-line actions, and the top-spot Canalys rating awarded not too long ago.

This stellar achievement may be attributed to the progressive, industry-leading, and classy smartphones they produced and launched this 12 months, their significant and provoking campaigns that associate with every smartphone launch, the “first-of-its-kind” digital occasions they streamed, and their ambassadors who’ve really embodied and echoed vivo’s requires millennials to proceed to pursue passions, grasp the artwork of readability, and unleash creativity.

Ignite your evening: vivo V19 collection

The primary smartphone that vivo launched for the 12 months was the V19 collection, which boasts of excellent evening images options. With this function as the primary thrust and because the smartphone was launched in the course of the top of the lockdown when morale and motivation had been low, for the V19 collection marketing campaign, vivo referred to as on millennials to ignite their evening, and proceed to discover passions regardless of being caught at house. 

In addition to the attractive options of the V19 collection, vivo sparked this “motion” by launching a collection of livestreams devoted to assist millennials take again their nights. This included a digital occasion with beats from Kat DJ, considered one of Manila’s hottest DJs, and an evening images workshop with famend photographer Cocoy Ponce.

Famed photographers MJ Magallon and Xander Angeles additionally invited vivo V19 customers to check out evening images by showcasing their magnificent evening portraits taken with the smartphone on social media.

Because the V19 collection additionally included the V19 Neo, which is nice for gaming, vivo additionally hosted a livestream with prime avid gamers JunnieBoy and Biancake that was seen by over 10k viewers.

Pictures redefined: X50 collection

When vivo launched their X50 collection which is provided with industry-leading gimbal expertise that enables for ultra-clear and masterful pictures, the corporate additionally invited millennials to turn into masters of their very own craft and passions.

For this marketing campaign, vivo teamed up with famend artists to share and show how they turned masters in their very own proper. Photographer MJ Magallon held an astrophotography workshop utilizing his vivo X50 Professional, whereas main man Khalil Ramos and main girl Rhian Ramos shared their tales to accompany professional-grade pictures they took utilizing the vivo X50 Professional.

Be the Focus: V20 collection

For his or her closing launch this 12 months, vivo launched the vivo V20 collection which sported an {industry} main 44MP twin selfie digicam with and industry-first eye autofocus expertise.

The digital launch for this collection was some of the star-studded and energetic ones thus far. It featured fashionista Verniece Enciso, artistic explorer Marvin Fojas, viral sensation Dora Dorado, tech blogger Isadoestech, famed gamer JunnieBoy, and phenomenal star Maine Mendoza who not solely put the vivo V20 Professional’s eye autofocus expertise to the take a look at, however illustrated how they managed to face out in a crowded digital world full of content material.

The vivo V20 collection together with its marketing campaign, “Be the Focus” sought to allow V20 customers to unleash their creativity and discover ways to seize the highlight on-line.

Greater than standing out nevertheless, vivo additionally utilized this marketing campaign to advertise psychological well being ideas and invite millennials to give attention to themselves by a livestream with psychological well being advocate Frankie Pangilinan which was launched on vivo’s Fb web page.

With the artistic launches and digital occasions that vivo launched this 12 months which aimed to encourage folks to maintain shifting creatively, albeit the bodily limitations, it’s thrilling to see what the main international expertise firm will probably be cooking up subsequent 12 months, particularly when restrictions are eased additional.

So what was your favourite vivo marketing campaign this 12 months? Let vivo know by their official Fb web page at facebook.com/vivo.philippines