India’s smartphone shipments grew 9% YoY to succeed in over 53 million items in Q3 2020, in line with the most recent analysis from Counterpoint’s Market Monitor service. That is the highest-ever cargo in 1 / 4 for the Indian smartphone market. The push from the manufacturers coupled with the pent-up demand because of the lockdown and powerful gross sales on on-line platforms led to this progress. Customers nonetheless desire on-line platforms attributable to COVID-19 fears.
This time, Samsung grew to become the main model within the India smartphone market after two years with 32% YoY progress. It was additionally the quickest to recuperate, surpassing the pre-COVID ranges in Q3 2020. However, Xiaomi slipped to quantity two place for the primary time since Q3 2018 with 4% YoY decline.
Equally, vivo grew 4% YoY and retained its third place in Q3, pushed by robust demand for its Y-series fashions in offline channels. realme additionally grew 4% YoY in Q3 2020 because it was in a position to handle provide points with elevated manufacturing. Its shipments grew 52% YoY within the mid-tier section; pushed by the realme 6 and seven sequence. It additionally retained its management place on Flipkart.
OPPO shipments grew 30% YoY in Q3 2020, pushed by the demand for its funds section gadgets, the A12 and A11k, in addition to a superb efficiency of the just lately launched A52, A53 2020 and F15 within the offline section.
Furthermore, Poco crossed 1 million smartphone items for the primary time, pushed by its new launches – M2, M2 Professional and X3. Transsion Group manufacturers (Itel, Infinix and Tecno) regained their market share in Q3 2020, registering 73% YoY progress. Transsion manufacturers remained robust in Tier 3 and Tier 4 cities, and rural India, capturing fourth place within the total handset market.
Coming to premium section, Apple led the this section surpassing OnePlus even earlier than its flagship launch, pushed by robust demand for its iPhone SE 2020 and the iPhone 11. It’s estimated that upcoming flagship iPhone 12 will additional strengthen its place within the coming quarter.
The flagship killer, OnePlus additionally remained the highest model within the reasonably priced premium section, pushed by OnePlus 8 gross sales. It re-entered the higher mid-tier with its Nord sequence and the OnePlus Nord grew to become the best-selling mannequin inside the section within the preliminary quarter of launch.
Elated by the overwhelming response, Madhav Sheth, CEO, realme India, stated, “We’re overwhelmed to see the adoption of realme merchandise at such a quick tempo. realme provides probably the most blockbuster merchandise that are excessive on options, fashion, and efficiency and is on the market throughout worth segments.”