Bud Mild proclaims the BL6 — a gaming console with an in-built projector that additionally doubles as a koozie — with plans to public sale it off for charity.
In yet one more odd second for the unusual 12 months that’s 2020, Bud Mild has entered the console wars. The BL6 — which Anheuser-Busch immediately compares to the PS5 and Xbox Series X/S — is a gaming console with an in-built projector that additionally doubles as a beer koozie. Which there’s nonetheless a lot dialogue concerning the brand new consoles every week after their launches, it’s clear that the American brewing firm is using this time as a advertising and marketing alternative.
Constructed within the form 0f a six-pack, the BL6 is actually a gaming PC, as reported by PCMag. The BL6 has an Intel i7 CPU, 16GB of RAM, an Asus projector, two controllers, and built-in graphics by way of Intel Iris. The half-console/half-koozie/half-projector has two hours of battery life and comes pre-loaded with Tekken 7, Soulcalibur VI, and Broforce. There is even a console unique sport developed by Bud Mild themselves within the type of Six Puck, a twist on air hockey.
The BL6 is accessible by way of public sale at Store Beer Gear (which is Anhauser-Busch’s personal retailer). All proceeds will probably be going to the Nationwide Restaurant Affiliation Instructional Basis for its Change is on the Menu program, which is able to educate, practice, and empower restaurant workers in an trade affected by the continuing COVID-19 pandemic. As of this time of writing, the present highest bid for the six-pack console is $6,000.
The BL6 is immediately in comparison with its rivals from Sony and Microsoft, with Bud Mild making mild of the PS5’s massive dimension and flexing the console’s means to maintain beers chilly over the Xbox Sequence X and its separately-sold Xbox fridge. Although the PS5 and Xbox Sequence X are seemingly extra highly effective than the BL6, gamers definitely cannot rely on them to have the power to carry drinks and preserve them chilly.
Evidently Bud Mild is getting additional into the gamer market following the beer model branching out into esports. Again in September this 12 months, Bud Light hosted an esports tournament that includes shroud and DrLupo. The American beer model has additionally partnered with London-based esports staff Fnatic and the League of Legends Championship Sequence in Los Angeles.
Apart from Bud Mild, Philadelphia Cream Cheese has additionally used the console wars as a advertising and marketing alternative, releasing a cheesecake kit resembling the PS5. The equipment sells for a fraction of the PS5’s value at $4.99.
The BL6 is accessible by way of public sale at Shop Beer Gear, with proceeds going to the Nationwide Restaurant Affiliation Instructional Basis.
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