The 12 months 2020 has been harsh on everybody. The 12 months started with the Covid-19 pandemic bringing life — as we all know it — to a standstill. All types of public transportation, which incorporates flights, buses, trains and metro rails amongst others, got here to a standstill, hospitals grew to become struggle zones, faculties and faculties shifted to a very digital setup and staff from all all over the world began working from dwelling as a lot as their roles allowed.
It wouldn’t be far-fetched to say that the pandemic spared nobody, together with the small and medium enterprise companies (SMBs), a few of which needed to make elementary adjustments to their day-to-day operations in a bid to manage up with the change in actuality.
We talked to a bunch of SMBs to know the way the pandemic impacted their day-to-day operations and the way they leveraged numerous technological instruments to maintain going amid this unsure time. “As Artinci doesn’t have a storefront or store and we promote all our merchandise and market new product launches by WhatsApp Enterprise and social media platforms like Instagram and Fb. We additionally use Swiggy and Zomato…Our logistics reserving coordination additionally occurs digitally, with the assistance of assorted supply on-line platforms like Dunzo and Porter domestically in Bangalore, in addition to supply aggregator providers like Pickrr for coordinating transport nationally,” Artinci founder Aarti Laxman Rastogi informed HT Tech. Articini is a Bengaluru-based startup that makes pure ice-cream.
“Dairy being an important commodity, needed to attain each buyer regardless of the lockdown. Fortunately, our logistics crew and supply crew had been the actual covid warriors who didn’t relaxation even a single day and helped our merchandise attain each single buyer…We use cell apps for buyer subscriptions and orders…Other than this, Completely satisfied Milk’s dairy farm operations are one of the refined expertise methods tailored in India. Our farm is provided with the newest German expertise for milking and herd administration. We use the milking parlor and Cow Scouting system from GEA,” Completely satisfied Milk co-founder Mehal Kejriwal shared. Completely satisfied Milk is a Bengaluru-based enterprise that sells dairy merchandise.
“Though we may procure our uncooked supplies since they’re meals, we ran out of our packaging and product labelling provides. We needed to handle with restricted provide of printed materials and make use of handwritten labelling of merchandise and thank our prospects for bearing with our shortcomings in product labelling and packaging of orders delivered throughout lockdown…Because of the uncertainty in these instances, prospects discover nice consolation to have the ability to attain out to us over WhatsApp Enterprise with ease and resolve any queries they’ve concerning their orders, merchandise, supply of orders of their space and many others…Instruments/Companions we work with that we must always undoubtedly point out listed below are WhatsApp Enterprise, Shopify, Shiprocket, Delhivery, Dunzo, Porter and Swiggy (hyper-local supply,” Sambar Tales founder Sneha Sirivara shared. Sambar Tales is a Bengaluru-based retailer that provides conventional spices.
Whereas the pandemic might have posed as a tricky problem for SMBs to start with of the 12 months, the festive season, with all its hopes and guarantees, introduced as a ray of hope for everybody, together with the SMBs, to regain what was misplaced through the lockdown. And the small and medium enterprises left no stone unturned, or in some circumstances, no expertise untouched in guaranteeing that they had been on prime of their video games.
Articini says that it has taken a very digital route. “This Diwali now we have taken the whole digital route proper from publishing our festive catalogue, taking orders on our web site and different platforms and sending the items on to the recipients…One other shout out is for WhatsApp Enterprise. It has been our lifeline for taking orders, buyer communication together with spreading consciousness about our festive line in addition to giving them updates on their orders,” Articini’s Rastogi shared.
SareeVenue.com, which is a web based procuring vacation spot for Banarasi sarees too leveraged numerous social media platforms to up its gross sales. “We’re utilizing WhatsApp Enterprise and all main social media platforms like Fb, Instagram and Twitter to enhance our gross sales on this festive season. We’re additionally operating advert campaigns on Fb and Instagram,” founder Aamir Ansari informed HT Tech.
“We’re offering further reductions to prospects if funds are achieved by way of any UPI,” he added.
How WhatsApp helped
All of those SMBs used a number of technological instruments, together with social media platforms and supply platforms, to hold out their operations and ship smiles (let’s add some festive cheer right here) to their prospects. Additionally they used WhatsApp Enterprise as one of many key instruments for offering their providers not simply through the pandemic but in addition through the ongoing festive season.
As an example, Sambar Tales used WhatsApp to maintain their prospects apprised of their merchandise and the supply timelines. “We’ve been utilizing WhatsApp Enterprise since its inception and proceed to make use of it extensively to work together with our present and new prospects throughout lockdown, to maintain them up to date about our providers, supply timelines and many others…We’ve been utilizing WhatsApp Enterprise extensively throughout this festive season to speak with our prospects, to maintain them up to date on the standing of their order,” Sirivara shared.
Completely satisfied Milk, alternatively, used the platform to speak with its prospects and its groups. “We use WhatsApp Business extensively in our daily communications with our prospects and companions in progress. We additionally use WhatsApp to speak internally inside our groups,” Kejriwal added.
SareeVenue used it for securing extra orders. It’s gross sales elevated by roughly 70% owing to the usage of WhatsApp. “On this pandemic our WhatsApp orders in comparison with on-line orders had elevated with a superb proportion and now greater than 70% orders on this pandemic are secured on WhatsApp.
Prospects need to verify whether or not once we will course of and the way a lot time it’ll take to course of orders and many others. and for that they prefer to get in contact with us by way of WhatsApp,” the SareeVenue founder shared.
WhatsApp cares deeply concerning the small enterprise group and is enjoying an vital position in serving to them keep afloat and talk with their prospects. Our focus stays on offering a easy and dependable method for companies to speak with those who matter probably the most. We’re glad that WhatsApp has been of worth and that now we have been in a position to present the best instruments that allow an ecosystem to start out scaling, at a troublesome time,” WhatsApp spokesperson informed HT Tech.