Apple has been staring down the barrel of quite a few antitrust investigations this previous 12 months, after app builders like Spotify and Rakuten accused the corporate of unfairly advantaging Apple’s personal apps forward of theirs. However Apple is outwardly engaged on a brand new characteristic that may handle at the very least one of many frequent considerations, by proactively suggesting third-party apps (apps that Apple doesn’t make) to iPhone and iPad customers after they first arrange their units. Will Apple recommend Spotify alongside Apple Music? That could possibly be on the desk.
9to5Mac spotted the feature within the new iOS 14.3 beta, and it appears fairly clear from the accompanying textual content that the characteristic is designed to fulfill nations who take a dim view of Apple’s present stance. “In compliance with regional authorized necessities, proceed to view obtainable apps to obtain,” reads a part of the code, suggesting that it’ll solely be rolled out in areas the place Apple feels compelled to take action.
Assuming Apple truly makes the characteristic a actuality in a future model of iOS, it may not be sufficient to fulfill a number of the corporations which have spoken out in opposition to Apple, although. For one factor, the iPhone’s default set of apps is just one place the place, they argue, Apple offers itself an edge. Apple has also been accused of prioritizing its own content in search — although Apple says that’s not true — and in comparison with modifications to go looking, a one-time try to advocate a small handful of apps to customers who follow the onboarding course of wouldn’t make as a lot of an impression.
However Apple does appear to be making multiple such change this 12 months; in iOS 14, it lastly permits you to set your own default browser and email apps — although it has run into a few bugs there.
Apple’s additionally combating a considerably totally different antitrust battle with Epic Games over Fortnite, and it’s been beneath fireplace for its stewardship over the App Store for some time. Lately, Apple changed some of its App Store rules to permit a number of the sorts of apps that it had blocked or tried to take away — when blocking them led to unwanted attention.
Apple didn’t instantly reply to a request for remark.