Apple launched a brand new “Behind the Mac” advert right this moment, which is actually a black and white slideshow of celebrities on MacBooks. The simplicity of the advert works, although—the acquainted faces, usually illuminated by the sunshine of the pc display screen, ship a robust message. If these individuals depend on Apple merchandise, then why shouldn’t everybody?
The pictures are all from discovered footage, Apple explains in its description of the video on YouTube. The advert is simply over a minute lengthy and is about to Raury’s Take Again the Energy. A voiceover describes a “sure type of individual … who doesn’t watch for greatness” as the pictures of greater than a dozen well-known musicians, activists, artists, scientists and business leaders flash throughout the display screen.
The well-known faces embody: Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Girl Gaga, Serena Williams, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Pharrell Williams, Takashi Murakami, Solange Knowles, Jane Goodall, Donald Glover and Iris Apfel.
The spot’s launch right this moment coincides with Apple’s newest product drop throughout a digital occasion held this morning from its headquarters in Cupertino, Calif. The tech giant unveiled an upgraded model of its MacBook Air, 13-inch MacBook Professional and Mac mini right this moment, every with a brand new, Apple-designed M1 chip.
Calling the brand new chip a “breakthrough” that was years within the making, Apple CEO Tim Prepare dinner mentioned in a press release that the brand new product delivers “mind-blowing efficiency, extraordinary battery life, and entry to extra software program and apps than ever earlier than” when mixed with the model’s new working system, Massive Sur.