Samsung Electronics regained the highest spot within the international smartphone market within the third quarter of 2020. Though the Korean smartphone big did effectively in most areas, together with the Indian market, its stoop within the Chinese language market continued.
In accordance with Market analysis firm IDC, Samsung Electronics accounted for 22.7 p.c of the worldwide smartphone market within the third quarter of 2020 by delivery 80.4 million items, up 2.9 p.c from a yr earlier. Huawei fell to second place with shipments plunging 22 p.c throughout the identical interval. Huawei’s market share stood at 14.7 p.c, down 5.3 share factors from the earlier quarter. Xiaomi’s shipments elevated 42 p.c, boosting its market share to 13.1 p.c, forward of Apple’s 11.8 p.c.
An earlier survey launched by Counterpoint Analysis estimated Samsung’s international market share at 22 p.c within the third quarter. Its shipments rose 2 p.c on yr to 79.8 million items and 47 p.c on quarter. It was adopted by Huawei (14 p.c), Xiaomi (13 p.c), Apple (11 p.c), Oppo (8 p.c), and Vivo (8 p.c). LG Electronics held a 2 p.c share.
Samsung Electronics might recapture the highest spot within the third quarter largely because of the autumn of Huawei and its rise within the Indian market. In accordance with Counterpoint Analysis, Samsung Electronics ranked first within the Indian smartphone market within the third quarter of 2020 with a 24 p.c market share, beating Xiaomi (23 p.c).
International Smartphone Market Shares in Q3 of 2020 (Supply: Counterpoint Analysis)
Nevertheless, the Chinese language market continues to be a troublesome marketplace for Samsung. Huawei accounted for 36.3 p.c of the Chinese language smartphone market within the third quarter, Sino Analysis mentioned. Though Huawei’s share dropped from 40.2 p.c within the first half of 2020, it maintained its No. 1 rating. The runner-up is Vivo, who took up 17.5 p.c of the full. Oppo (16 p.c) got here in third, adopted by Xiaomi (14.8 p.c). Apple positioned firth as the one overseas model with a double-digit market share (10.2 p.c). Alternatively, Samsung Electronics’ share of the Chinese language smartphone market within the third quarter of 2020 is only one.2 p.c, down from 1.5 p.c on the finish of 2019.
Samsung’s stoop in China may adversely have an effect on its international market share sooner or later. In accordance with Technique Analytics, 5G smartphone shipments are anticipated to achieve 635 million items in 2021, accounting for 37 p.c of whole smartphone gross sales. It’s greater than twice 15.4 p.c in 2020.
Particularly, practically half of the world’s 5G smartphones are anticipated to be offered in China. Abroad market analysis corporations predict that the proportion of 5G telephones offered in China will improve to 70 p.c by the top of 2020. Samsung’s place in North America, Europe, and Southeast Asia is threatened by Apple’s launch of the primary 5G iPhone, the iPhone 12, and Chinese language manufacturers reminiscent of Xiaomi and Vivo, Oppo and Realmi. Samsung’s international share will inevitably fall if the corporate continues to endure a stoop within the Chinese language market.