Xiaomi grabs smartphone market share in 3rd quarter as Huawei wobbles

Chinese language smartphone maker Xiaomi Corp grabbed market share in China and Europe within the September quarter as rival Huawei Applied sciences’ dominance slipped resulting from US sanctions, market information confirmed.

Xiaomi took the third spot on the worldwide leaderboard. It offered 47.1 million handsets within the third quarter, a forty five% surge from a 12 months earlier, in response to market analysis agency Canalys.

The worldwide smartphone market contracted 1% year-on-year in July-September with shipments all the way down to 348 million models, however rose 22% from the pandemic-pummeled second quarter.

Samsung Electronics Co Ltd regained the highest spot, helped by gross sales in India, the place Chinese language manufacturers suffered resulting from political tensions.

Additionally Learn: India’s smartphone market hits record 53 million units in Q3, Samsung reclaims top spot: Counterpoint

Huawei slipped to quantity two globally, and Apple, which solely launched the brand new iPhone earlier this month, took the quantity 4 spot within the September quarter.

Nonetheless, the iPhone 11 was the quarter’s best-selling cellphone in China regardless of having no 5G expertise, market analysis agency Counterpoint stated in a observe on Thursday.

The iPhone 12 launch timing drove down Apple’s gross sales in Higher China by 29% within the September quarter, the corporate stated on Thursday. It expects to return to progress in China within the present quarter.

In China, Xiaomi was the one model that recorded progress, in response to Counterpoint, with gross sales up 8% year-on-year. The general Chinese language smartphone market continued to shrink, with shipments falling 14%.

“Xiaomi executed with aggression to grab shipments from Huawei,” Canalys analyst Mo Jia stated in a observe on Friday. In Europe, Huawei’s shipments slumped by 1 / 4 whereas Xiaomi’s jumped 88%, he stated.

“Xiaomi took a danger setting excessive manufacturing targets, however this transfer paid off when it was in a position to fill channels in Q3 with high-volume units, such because the Redmi 9 collection.”

Huawei’s future is unsure as restrictions imposed on the corporate by the US crimp its provide of chips.

Richard Yu, CEO of Huawei’s shopper enterprise, has stated the agency would now not be capable to produce its high-end line of Kirin chipsets beginning September.