Apple No Longer Third In Worldwide Smartphone Shipments

As of Q3, China now has two of the highest three spots on the record of most-shipped smartphone firms, with Xiaomi taking the No. 3 spot from Apple.

If this was the Olympics, Apple could be off the rostrum, because the Chinese language smartphone producer Xiaomi managed to ship extra items than Apple within the third quarter of 2020, in response to the newest information. Because of this, the U.S. tech firm has fallen to fourth place within the record of distributors with probably the most smartphone shipments worldwide.

Apple has been slowly slipping in its total rankings over the previous couple of years. Chinese competitor Huawei knocked Apple out of second place in 2019 and, whereas the corporate has been removed from hurting, it has didn’t regain its place available in the market. After all, the pandemic hasn’t helped with world smartphones gross sales typically having taken successful earlier within the yr. Though additionally coping with the results of COVID-19, China’s financial restoration started ahead of many different locations. This allowed, Huawei, for instance, to drag itself right into a virtual tie with Samsung in Q2.

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Counterpoint Research studies that smartphone gross sales started to rebound in Q3 as lockdown circumstances eased in quite a lot of nations. In whole, 365.6 million smartphones have been shipped throughout the third quarter. Whereas that was nonetheless down 4-percent in comparison with the identical time final yr, it was 32-percent development in comparison with Q2. Nevertheless, one of many greatest surprises was Xiaomi after managing to ship 46.2 million telephones in Q3. This in comparison with Apple and its 41.7 million items shipped throughout the identical quarter. Total, this resulted in a 13 and 11-percent of the market share, respectively. What is likely to be much more stunning is the year-over-year change.

Xiaomi shipped considerably extra telephones than it did over the identical interval final yr. In Q3 2019, Xiaomi shipped 31.7 million telephones, leading to 46-percent development in Q3 2020. In comparison with the final quarter, shipments elevated by 75-percent. In the meantime, Apple shipped much less telephones than final yr on the similar time. In Q3 2019, Apple shipped 44.8 million iPhone items, amounting to a 7-percent drop year-over-year. Nevertheless, Apple did additionally expertise quarterly development, with shipments going up 11-percent over Q2. After all, Apple simply launched its iPhone 12 line so that can nearly definitely give the corporate a lift in This fall. Subsequently, Xiaomi’s days within the No. 3 spot could already be numbered.

Samsung Nonetheless Quantity One

Whereas Huawei managed to drag itself neck-and-neck in Q2, Samsung has definitively taken again the highest spot in Q3. The South Korean shopper electronics firm shipped 79.8 million smartphones over the last quarter, leading to a 22-percent market share. That is the very best quarterly cargo for Samsung prior to now three years. It additionally quantities to a 2-percent year-over-year and 47-percent quarter-over-quarter stage of development for the corporate. The Fan Edition version of its standard Galaxy S20 line solely grew to become obtainable in the beginning of October, so which will assist Samsung keep on prime within the remaining quarter of the yr as effectively.

Huawei’s gross sales, alternatively, took a downwards swing. Whereas the Chinese language tech firm held onto second place, it skilled a significant drop in shipments, shifting solely 50.9 million telephones in Q3 2020, equating to a 14-percent share of the market. This was a drop each quarter-over-quarter (7-percent) and year-over-year (24-percent). As provide chains in different nations recuperate from the pandemic, Huawei’s place appears to be faltering. After all, the truth that none of its 2020 telephones have Google apps because of the U.S. ban would not assist. Nonetheless, with the vacation season right here, anticipate loads of Apple and Samsung telephones to be bought throughout the fourth quarter.

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Supply: Counterpoint

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