OnePlus crossed 10 lakh smartphone shipments in a single quarter for the primary time ever, within the third quarter this yr, a brand new report stated on Wednesday. The premium smartphone model gained momentum in Q3 following the launch of OnePlus Nord in July at a beginning value of Rs 24,999.
The launch of OnePlus Nord marked the corporate’s entry into the higher mid-tier smartphone phase in India — Rs 20,000-Rs 30,000. In accordance with the Counterpoint Analysis report, OnePlus Nord now stands because the top-selling smartphone on this phase.
General, OnePlus is now the market chief within the inexpensive premium phase of the smartphone market in India — Rs 30,000-Rs 45,000. “After a profitable Q2 2020, the OnePlus 8 gross sales drove the model’s success within the inexpensive premium smartphone phase in India,” Vikas Agarwal, Normal Supervisor of OnePlus India, informed IANS.
“This constructive progress momentum of the model was additionally fueled by OnePlus’ sturdy dedication to the Indian market and the Make in India program whereas delivering on providing high-quality merchandise to customers throughout extra accessible value segments,” Agarwal stated.
OnePlus commenced its smartphone manufacturing efforts in February 2018. The corporate stated that it’s manufacturing the OnePlus Nord in addition to the OnePlus 8 collection units in India.
As well as, the model’s India R&D workforce had additionally performed an important function in main the software program growth efforts for each the OnePlus Nord in addition to the OnePlus 8 collection, together with 5G testing efforts.
OnePlus stated it has over 5,000 offline shops together with partnered shops throughout India.