As a result of the quarter’s outcomes did not embrace gross sales of the iPhone 12, which some analysts count on to generate a large wave of upgrades, “I believe in that sense you should not learn an excessive amount of into them,” mentioned Tom Johnson, chief transformation officer at Mindshare Worldwide.
On a name with analysts Thursday afternoon, Apple CEO Tim Cook dinner mentioned that gross sales within the China market particularly had been affected by the dearth of a brand new iPhone throughout the September quarter. Gross sales in China fell almost 29% throughout the three months.
Nevertheless, Cook dinner mentioned enterprise in China, a key marketplace for Apple, is enhancing throughout the present quarter.
“Given preliminary knowledge factors that we see on iPhone 12 and 12 Professional,” Cook dinner mentioned, “we’re assured that we are going to develop this quarter in China. We’re very bullish on what is going on on there.”
Nonetheless, Apple famous that worldwide gross sales contributed 59% of the September quarter’s income.
The pandemic nonetheless seems to be benefiting different areas of Apple’s enterprise. Income from its companies section grew greater than 16% from the identical quarter final yr, to $14.5 billion, and gross sales from Mac grew 29% to $9 billion — each file highs, the corporate mentioned.
The corporate declined to offer official income steering for the present quarter, one thing traders had been hoping for, the higher to gauge demand for the brand new iPhone 12. Maestri cited “continued uncertainty all over the world” in explaining the choice.
“Regardless of the sturdy iPad and Mac gross sales, iPhone income is down and the dearth of steering for the brand new iPhone 12 gross sales will not be excellent news for Apple,” mentioned Mindshare Worldwide’s Johnson
Maestri and Cook dinner each mentioned they’re “bullish” about iPhone 12 gross sales throughout the December quarter.
“Given the tremendously optimistic response (to the iPhone 12 lineup), we count on iPhone income to develop throughout the December quarter, regardless of transport iPhone 12 and 12 Professional 4 weeks into the quarter, and iPhone 12 Mini and 12 Professional Max seven weeks into the quarter,” Maestri mentioned. The corporate expects gross sales of all non-iPhone merchandise, in combination, and companies to develop by double digits, he added.
As for Cook dinner, “we have got a once-in-a-decade alternative with 5G, there’s loads of pleasure round 5G, and we have got some aggressive presents within the market,” he mentioned. “And so after I take into consideration all of these, and I have a look at preliminary knowledge factors that we have got on the iPhone 12 and 12 Professional, we’re off to a fantastic begin.”
Apple on Thursday additionally introduced a money dividend of $0.205 per share, to be paid out on Nov. 12 to anybody who held shares as of Nov. 9.