ReutersOct 28, 2020 00:15:56 IST
By Jiraporn Kuhakan
PHETCHABUN, Thailand (Reuters) – Thai on-line retailer Kanittha Thongnak has captured a market of hundreds by dressing up as a zombie to promote the garments of useless individuals in gross sales streamed stay on social media.
Kanittha, 32, noticed her viewers numbers surge after she began showing in scary make-up, taking as much as three hours to finish her zombie look earlier than every late-night session, throughout which she tells patrons precisely how the house owners of every merchandise died.
“All the garments belong to useless individuals who died from completely different causes,” Kanittha informed Reuters whereas getting ready for her weekly Fb Dwell session at her dwelling in Phetchabun, northern Thailand.
“Since I began to put on scary make-up, the viewers elevated to 5 – 6 thousand.”
The gross sales faucet right into a fascination amongst many Thais in horror movies and ghosts and a typical perception in spirits, with the zombie presentation producing curiosity in objects bought at comparatively low costs, together with model names.
Kanittha, who discovered the make-up expertise on the web, sells clothes objects for something as much as 100 baht ($3.2). She first acquired the thought whereas attending a funeral, the place she noticed garments of the deceased burned, in accordance with custom.
Kanittha sources the clothes from funeral administrators after monks give prayers for the useless. She donates a part of her revenue from the gross sales to Buddhist temples.
“I purchased the garments earlier than, together with the one I am carrying now,” stated Anu Kaewsom, one in every of Kanittha’s most loyal clients, who additionally buys for her husband.
“It is like regular garments,” she stated, when requested the way it felt to put on garments of the useless.
Kanittha additionally sells handmade scary-themed objects, together with zombie dolls, and he or she finds some persons are a lot keener than others.
“It relies on clients whether or not they wish to purchase the garments or not. In the event that they wish to purchase, they’ll purchase it and they do not get scared,” she stated.
(Writing by Martin Petty, modifying by Ed Osmond)
This story has not been edited by Firstpost employees and is generated by auto-feed.