Coca-Cola is shifting the interface of its “Freestyle” soda machines on to buyer telephones, with assist from Amazon Net Companies (AWS).
The Coca-Cola Freestyle machine, launched in 2009 and obtainable in 17 nations, options greater than 200 Coca-Cola beverage choices which clients can order through touchscreen interface. Customers can choose from mixtures of flavors of Coca-Cola merchandise, that are then individually disbursed. The machines are usually positioned inside meals service and leisure venues.
Nonetheless, with the COVID-19 international pandemic creating shopper want for contactless purchases, Coca-Cola collaborated with AWS, its longtime cloud supplier, to allow clients to function the machines with their smartphones. Working with AWS, Coca-Cola was capable of develop, check, and deploy software program code to the machines, all whereas principally working from residence, 100 days after the preliminary idea was full. AWS co-designed the structure that helped create the answer.
The “cell pour” resolution for Coca-Cola Freestyle dispensers doesn’t require a buyer to obtain an app signal into an account. As a substitute, the shopper scans the machine’s QR code to deliver the person interface to their cellphone display. The cell net expertise is designed to be intuitive for the person and appears easy by design.
The answer really works by way of a collection of indicators and steps happening within the cloud. These confirm that every cellphone is related to the fitting machine, solely in-stock drinks are proven as taste choices, and that pours begin and cease with the contact of a button on the cellphone display.
All of those steps happen in near-real time, so when customers launch their finger from the ‘pour’ button on their cellphone, the machine immediately stops pouring to keep away from overflows and spills. The answer leverages cloud companies, such because the AWS Lambda coding service, to keep away from the necessity for native servers.
Coca-Cola piloted early variations of the answer at Wendy’s, Firehouse Subs, and 5 Guys six weeks after the preliminary brainstorm. The CPG large is following an iterative, collaborative course of with its buyer groups, and continues to enhance the person expertise because it receives suggestions.
At the moment, greater than 30,000 machines have the touchless functionality. By the tip of 2020, all Freestyle machines within the U.S. can be touchless, with worldwide deployment of the expertise to comply with.
“We’re investing a variety of time to grasp how shopper behaviors are evolving all through the pandemic and ensuring our tech technique matches these and future behaviors,” mentioned Thomas Stubbs, VP of engineering & innovation, Coca-Cola Freestyle. “Our foodservice and leisure companions are working tirelessly to create and preserve a secure atmosphere for his or her friends. And whereas all Coca-Cola beverage dispensers are secure with beneficial care and cleansing, we acted shortly when the pandemic hit to reimagine the way forward for the Freestyle machine and get forward of shifting shopper wants.”
“This innovation is the epitome of buyer obsession—utilizing evolving shopper expectations as inspiration for a fair higher expertise,” mentioned David Ahuja, Head of worldwide shopper packaged items at AWS. “Coca-Cola Freestyle is paving the best way for touchless experiences throughout different industries. With touchpads in our pockets, simply consider all of the methods we will enhance upon right now’s contact-based machines.”