KUALA LUMPUR, Sept 17 — Singapore earned a spot on Apple’s current September keynote with an attention-grabbing collaboration. The nation is quickly launching the LumiHealth app that, paired with the Apple Watch, is aimed to encourage Singaporeans to embrace a more healthy way of life.
Singapore had, two years earlier, put the phrase out that it was in search of proposals on bettering the well being of its inhabitants.
Apple’s strategy gained out and the LumiHealth app took place through a partnership with Singapore’s Well being Promotion Board (HPB), with public well being consultants and physicians onboard to help with its creation.
The app is simply a part of Singapore’s Sensible Nation initiative that goals to harness expertise to additional the nation’s ambitions.
How does it work?
LumiHealth presents a personalised programme tailor-made, through Apple’s algorithms, primarily based on user-provided knowledge.
The strategy is much like the one Apple makes use of on its Apple Watch, the place device-wearers have day by day objectives to fulfill or extra appropriately, rings to shut.
What the app presents as well as is a gamified expertise; inside LimuHealth an intergalactic explorer character helps information customers via varied duties that might be tweaked in line with their metrics comparable to age, weight and gender.
The intention of the sport is to assist the explorer avatar discover his manner house, and alongside the way in which, customers can earn themselves rewards value as much as S$380 (RM1,157) over the 2 years that LumiHealth will run for.
These rewards may be redeemed from varied retail companions comparable to Chilly Storage, 7-Eleven and Watsons, amongst many others.
Retaining it non-public
Apple has emphasised the privateness side of the initiative; that customers are free to opt-in to share their knowledge with the app however decide out at any time when they need.
The corporate additionally mentioned in a press release that the person knowledge is encrypted, with knowledge assortment restricted to info geared toward serving to LumiHealth higher personalise the app to person wants.
As to the place the information is saved, it is going to be in a “extremely safe system” constructed to adjust to Singapore’s personal safety and knowledge privateness legal guidelines.
Knowledge from the app can even not be bought or shared for advertising functions.
Locking it in
If there’s one concern right here it’s how machine dependent LumiHealth is. You want each the Apple Watch and LumiHealth app that each require an Apple iPhone.
This differs from its different partnership with Fitbit, the Reside Wholesome SG programme, that required a Fitbit — a wearable suitable with each Android telephones and iPhones.
But each programmes did require separate purchases of the wearables although Fitbit did provide free Fitbits to customers keen to enroll to the corporate’s Fitbit Premium providers.
Nonetheless it may be argued that Android customers nonetheless have entry to the Reside Wholesome SG programme in addition to different initiatives operating beneath the HPB’s Wholesome 365 initiative.
It is going to be attention-grabbing to see how the take-up might be as soon as the app goes “dwell” (it’s at present beneath pre-order as a free obtain) and if different nations comply with go well with with related initiatives.
With the Apple Watch already the best-selling watch (not simply smartwatch) on the planet, Apple can have prepared perception into additional bettering its wearable expertise and for now, its place because the main watch and well being wearable is near-unassailable.
What’s evident is Apple has firmly positioned itself within the healthcare expertise sector, carving a distinct segment for itself that goes past the patron area.
What is definite is Malaysia might actually use a couple of ideas from its neighbour on encouraging its residents to get shifting, now whether or not that would come with an Apple Watch or every other machine, who’s to say?