The acquisition will assist ShareChat and its brief video platform Moj to strengthen their efforts in direction of constructing a greater content material ecosystem, establishing a stronger creator fraternity, and augmenting their promoting options for manufacturers, an organization assertion mentioned.
Nevertheless, the corporate didn’t disclose the monetary particulars of the transaction.
Began in 2018, HPF Movies has ideated and produced over 3,500 titles throughout totally different codecs together with web-series, digital adverts, brief movies, and documentaries for greater than 20 manufacturers like Meesho, OKCredit, ixigo, and Ola amongst others.
A few of these embody exhibits like Zindagi Express, Ishq Mohalla, The Relationship Scientist, What The Goat and Stones & Wounds.
HPF Movies – which has been worthwhile since its inception – has developed video manufacturing and content material capabilities throughout 12 Indic languages. It at the moment owns over 100 channels throughout a number of digital platforms with a community of over 120 collaborating artists, the assertion mentioned.
“As ShareChat continues on the aggressive development journey, it can be crucial for us to speculate and construct capabilities required to maintain development on a big base. This acquisition will assist us construct a framework for our creators and nurture them to evolve as influencers on the platform,” ShareChat Vice President – Company Growth and Strategic Finance Manohar Charan mentioned.
HPF’s power on the inventive aspect will even assist ShareChat in creating progressive, excessive performing promoting options for the manufacturers taking a look at partaking with the platform’s audiences, he added.
The 25-member group from HPF Movies has already joined ShareChat and shall be contributing in direction of content material operations, digital advertising, inventive options and creator administration for each ShareChat and Moj, the assertion mentioned.
“We began HPF Movies to handle the rising demand for digital video content material. In the present day, snackable video has emerged as the popular content material format on smartphones, and now we have confirmed capabilities to contribute to the ecosystem,” HPF Movies COO and co-founder Navin Lalwani mentioned.
He added that HPF Movies will help the creators on ShareChat and Moj for higher content material creation by workshops and coaching, and strengthen the content material operations and advert options.
ShareChat presently has over 130 million month-to-month lively customers, whereas Moj has over 50 million month-to-month lively customers.