You waited for months to design the most elaborate looking web page. You got all the images and displayed all types of cartoons and gifs as well. Displayed multible colors and artistry too. When you are finished you have a website that gets plenty of compliments for your pages and even was nominated for a design award. Only one problem, your site is not making a dime. What gives?
Even if the website wins all the contest their are to win for design it can still not be successful at delivering an income or increasing your search results. This might be great if your business is about building websites for selling but other than that big deal. A website that is pretty to look at is useless if a guest to your site can not get how to work your site or what it is for. If your site does win a contest it should be more about how great your product works or how great your customer service is and not about how great your pages are.
Too many times a person can land on a wonderfully crafted page only to be disappointed about how the site works or fails to help you in any way. For the most part it seems like ugly websites do a more superior job at giving you what you came there searching for. They probably spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. That is the piont of a site that is successful.