Influence process is the process in which leaders actions have a direct influence on the members of there organization. Leaders use this process to motive, educate and provide members of the organization with reassurance that there leader is doing the right things, as with Microsoft . There are a number of ways that leaders perform this, direct decisions, allocation of resources, a reward system, selection of other leaders, promotions and role modeling.

Direct decisions in Live Public Diriectory Listings regarding the various aspects of the organization help shape and change the course of the organizations direction. The vision and mission help to affect the culture of an organization by determining what the basic assumptions are, what is important, what needs to be taken care of first and what is considered to be of lesser value.

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