You waited for months to design the most elaborate looking web page. You got all the images and displayed all types of cartoons and gifs as well. Displayed multible colors and artistry too. When you are finished you have a website that gets plenty of compliments for your pages and even was nominated for a design award. Only one problem, your site is not making a dime. What gives?
Even if the website wins all the contest their are to win for design it can still not be successful at delivering an income or increasing your search results. This might be great if your business is about building websites for selling but other than that big deal. A website that is pretty to look at is useless if a guest to your site can not get how to work your site or what it is for. If your site does win a contest it should be more about how great your product works or how great your customer service is and not about how great your pages are.
Too many times a person can land on a wonderfully crafted page only to be disappointed about how the site works or fails to help you in any way. For the most part it seems like ugly websites do a more superior job at giving you what you came there searching for. They probably spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. That is the piont of a site that is successful.
A site should focus on how it can benefit the guest not you singing your own praises about some design contest you won. Just take a peak at some of the top ten greatest websites on the web. Have you seen how the layout is simple and easy to navigate. You normally see just a white background with links to more information. Take a look at sites like Wikipedia or Google’s own website. They get lots of traffic without all the wow of fancy images and cartoons you see on other websites. Proper navigation is greater than design for the most part.
So when you ready to get started on building your website do not be so concerned about creating an award winning website design. Focus on developing your sites content to deliver what it promised. This will make your customers happy and your website have a chance to grow.
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Excellent post! Your points here are well-received. A site, above all things, must have valuable and useful content. This is what will encourage readers to keep coming back to your site. Of course, aside from the content, one of the most important things as well is to have a site that is easy to navigate. I agree with what you said, that if you look at some of the top rated websites, these are simple, and are very easy to navigate. Thanks so much, very interesting and useful post!